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7 April 2006

Fashion icon

Fashion icon

Following a successful launch at the London Toy Fair in January (see below), Hammer fans can now adorn themselves with a range of official t-shirts, licensed by Razamataz. Ten designs are currently available (including two specifically for women) and are stocked across the US and the UK. .

The shirts sport a range of classic Hammer icons, including images based on Captain Kronos, Frankenstein, The Mummy, and of course Dracula. The high-quality products use 100% cotton black shirts, and carry the distinctive Hammer logo.

These are the only official Hammer t-shirts currently available.  Shirts can be purchased from the Hammershop here, or ordered directly from Razamataz, or through the dedicated email order address: jezebel@razamataz.com.

For the more discerning fan, one of the most high profile developments is a range of designer clothing for men and women from Gresham Blake aimed at capturing the Hammer style.

Graham's clients include Fatboy Slim, Christian Slater and Davina McCall. Says Coolabi: "We are looking forward to having him recreate the studio's distinctive look."

The clothes will go on sale at his exclusive Brighton boutique and selected retailers. The designer is excited at the prospect: "We are planning to produce between 12 and 14 designs inspired by Hammer films,” he says. “Some of them will be replicas complete with top hats and capes.”

The first items to launch will be a range of ties and cufflinks.

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